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Wednesday
Mar062013

NYFW Discovery: Veronica Beard Fall 2013 & Viola Lovely Trunk Show

 

Veronica Beard, new for me, unexpected, and such an utterly happy New York Fashion week discovery this February. 

The brand is helmed by two Veronica's, of the sister in law variety, Veronica Miele Beard and Veronica Swanson Beard. Between them, this glam duo have a shared background in finance, seven children, and one fabulous fashion line. Initially launched with "The Jacket" in 2010, Veronica Beard has grown into a full fledged sportswear line, mixing luxury, statement making separates, while staying true to the basis for the line, classics such as the jacket. 

Staged at Bill's Food and Drink, the presentation was part reveal of the new fall 2013 collection, part fabulous society party. Print, fur, tweed and gold velvet mingled with press, fashion mavens, and socialites. Inspired by the American West, the collection ranged from coonskin caps, Western plaid shirts, and leather jump suits to glam deco dresses and gold leather trenches. This is an American west I would gladly hitch up my wagon to explore.

Locally, you can find Veronica Beard at Viola Lovely who just happens to be hosting a trunk show in their Wenham locale on Wednesday March 13th! Serendipitous timing. 

 

 

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