Who's That Guy? A Gentleman You Need to Know: Interview with Luke Aaron


Changing things up a bit this month! Instead of our normally schedule programming, I'd like to welcome you to 'Who's That Guy? A Gentleman You Need to Know'. A semi regular series profiling people doing fantastically cool things, sharing cool ideas, inspiration, and looking pretty damn cool, doing it all. 

You know these people. They are not mythical creatures, they are real people, running life like a boss. The pal who has a retail site, a day job, travels to exotic locales, writes a blog, and plans parties on the side. Or the lawyer, who is designing a house, attending fashion shows, and launching a second career as a stylist......with twins riding shotgun. I swear, they exist. Here. In this very city, no less.

Maybe we just glean a few pearls of wisdom on how they manage the juggling, family, and day to day life. Perhaps one of them will be the catalyst, inspiring you to try that {insert your lifelong goal, new passion, or latest obsession here} you've always wanted to do. Or maybe you come away with a new trend to try for spring, simple as that.

I knew this day would come. Frankly, surprised it hasn't come sooner than this. The day when my interview series expands its wings and grows, welcoming in not just amazing women we need to know but amazing men who deserve a share of the spotlight. We have room for a very cool gentleman is this interview series, right? Without further ado, allow me to introduce Mr. Luke Aaron.

A Boston based designer with a gorgeous show room on Fleet Street in the North End, I have heard glowing reviews and feedback from friends for years. Yes, you read all of that correctly. Allow me to repeat: he is a Boston based clothing designer, creating evening and bridal wear out of the North End. Think pleats and tulle, not pasta and parmesan! 

Mr. Aaron is soft spoken, but has a lot to say and a commanding presence. He is himself, extremely humble, but his dresses envelop women in luxury and fine detail. And in the North End he found a gem of a space, a diamond in the rough, locked in a concrete time capsule cut off by Rte 93 (which divided the neighborhood from the rest of the city pre big-dig) with raw potential and great transformed into a sleek showroom and atelier.

Brought to us originally from the great state of Idaho, Luke Aaron came to Boston initially for undergrad studies at Tufts, followed by the Yale School of Drama, where he honed his draping and pattern making skills in the costume shop. A theatrically based skill set that lends itself well to his fairytale-like bridal gowns, replete with dramatic bodices and bold layers of tulle and silk and likewise, the stories he weaves so effortlessly around them. Not surprisingly he has made a name for himself with these bridal collections, which will be the focus of his collection expansion over seas and a new partnership with a Japanese boutique that he was excited to announce. 

While expanding his wholesale reach and branching out into foreign markets tops the list of success and goals for the new year, he will continue to operate out of his namesake store front, offering women customizable gowns for special occasions. Hunger for something unique? Desperate to avoid the trends and invest in something that is customized just for you? Luke is able to offer that to his customers, who he very wisely listens to, balancing a diverse product assortment with the all important feedback. All of which translates into timeless, season-less, elegant designs, along with, more importantly, that hard to achieve successful business model so many clothing designers fail to achieve.

His keen eye is always gathering information- from T rides to the MFA textile archives, he is endlessly building a mental library of pattern, ideas, and elements to pull together for his next collection. Aaron has trained himself to work and absorb all by 'osmosis', soaking it in until he has a chance to sit and sketch it out. Only after he has set everything out and drawn up all his ideas and looks does a coherent 'story' emerge for the collection. The end result? Stunning, collection after collection.

But on to what we all want to know. Where does this designer shop for himself in the city? Eat? Drink? Live?!

Luke Aaron calls Beacon Hill home now, where you'll find him equally cozy tucking in at the Union Club, bellying up to the bar, chatting up the bartenders......or the Red Hat, dive-y and homey. When searching out a place to imbibe a drink he looks for a sense of community, though he enjoys not being the 'typical' customer in any establishment. Another reliable spot in Aaron's black book is Beacon Hill Bistro, where you should search out bar tender Franny, easily one of the best in the city by his account.

Where does the designer shop? He is quick to brush off any claims of shopping for himself, noting that a "small business owners don't buy anything for themselves". But when he does venture forth to pick up a few things, you'll spy him perusing Sault and Uniform, two independent shops for fashionable men, based in the South End. From there, he'll wear the same thing until it is literally worn out. 

And his last great meal? The establishment 80 Thoreau takes honors for the top spot. The excellent food there made all the better by the circumstances surrounding his first unplanned visit with his sister. The kind of serendipitous stop after a day of shopping where pop by, they have a table right away, the conversation flows, and everything falls into place, leaving you to focus on the food and only the food (which was, by the by, incredible). 

For more information on Mr. Aaron, and his designs, check out his site:  Fittings and showroom hours are by appointment. 

Don't have time for an appointment? Stroll on in to the cozy boutique during the North End's annual holiday stroll, THIS Friday December 5th, from 6-11:00PM. All your favorite boutiques are along for the ride. Great excuse to get some early holiday shopping done (or find the perfect dress for all those holiday fetes).


Five Questions with MPCC. Rapid fire and irreverent.


Super power you'd like to have?


Currently on your night stand?

And old lamp I had growing up that's moved with me everywhere since college. And Vogue.

If you could acquire a skill you don't currently have, what would it be?


Last major purchase you made?

My Spring/Summer 2015 presentation. Showing a seasonal collection is like throwing a wedding party twice a year.

The last song you listened to?

Unfinished Sympathy by Massive Attack


Check out more Interviews here:

Tina Burgos

Hannah Blount

Brittney Rothweiler

Marla Malcolm Beck

Elisha Daniels


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Turkey Day Outfit + Boston Weekly Events

Above: Madewell high riser skinny jean , J Crew fringed tank, Louboutin leopard kitten heel (similar from Zappos), Isabel Marant Etoile jacket (similar), Chanel Boy bag



Who: As in, who am I listening to. Every Other Freckle, Alt-J, video Girl + video Boy. Girl vs. Boy.

What: As in, what went down this week/end. Dinner, lunches, brunches, and a wine tasting for good measure. Cause you really need that after a week of eating that was kicked off with Thanksgiving. Thankful for my husband, my babe, and our amazing daily grind. Wouldn't have it any other way. 

Where: As in, where it's at. Launches, events, general goings on you need to know about. 

Skinner Auctioneers hosts a gallery walk, featuring highlights from the upcoming 20th Century Design sale. For the midcentury lovers in your life. Festivities kick off December 5th, 6:30, at the Boston gallery. 

Covet + Lou just will host a holiday pop up with Second Time Around, on December 4. You had me at 20% off. Details here.

Julia Denos (illustrator and artist extraordinaire) just launched her 'top knots' collection of prints (available via her Etsy shop, here), right on time for the holiday rush. Though, her first top knot is right here on my site;)

Swing by the annual North End holiday stroll this Friday, December 5th, from 6-10PM. Stock up at all your neighborhood faves and be sure to browse the stunning dresses from local designer Luke Aaron (and stay tuned for his complete interview this week!).

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Black Friday & Holiday Party Shopping Guide 


1. J Crew Jacquard Dot Dress

2. J Crew Fringe Top

3. J Crew Sequined Culottes,  well if this ain't festive

4. DVF Lace Shift Dress

5. J Crew Metal Medallian Necklace

6. Aurelie Biderman Lace Cuff

7. Erickson Beamon Drop Earrings

8. Alice & Olivia Champagne Clutch

9. Pierre Hardy Fringed Clutch

10. Kate Spade Tiger Clutch, yes folks a glittery tiger


This guide it three fold:

Inpsiration for your holiday outfit. Might as well treat yourself to something festive for all the annual parties. One of the few times more sparkle is always welcome.

Consider this a gift guide for the chic lady in your life (or an idea sheet for my husband).

Finally, a round up of where I'll be peeping deals this Black Friday locally and on the internets. Tis the season......


Get Shopping for that holiday outfit & where I'll be peeping sales today:

Net-a-Porter Annual sale started early 11/26 and broke the site. Yes, the deals are that delicious.

Saks Designer up to 60% off. Including Rachel Comey goodness.

Shopbop Take up to 25% off your order with code GOBIG.

Piperlime 25% off sitewide with code THANKFUL25.

Need Supply Co 30% off sale items EXTRA30.

J Crew extra 40% off sale items.

Les Nouvelles (where you can find one Jennifer Chun), 25% off fall collections with code TURKEYTROT.

Local Boston Love:

Covet + Lou 20% off with code COVETBLACK 11/28-11/30

Flock 20% off purchases of $100 or more 11/28-11/30

Hudson 20% off the ENTIRE STORE

Mint Julep 30% off from 10AM-12PM. 20% off from 12PM-Close.

Boutikey 25% off the entire site.