I have been searching for a great orange lipstick since seeing it pop up on a few runways this fall.
My hunt came to an end with Make Up Forever's Rouge Artiste Insense 40. It isn't matte, but the color is exactly what I was looking for.....bright poppy and perfect for these yucky winter days. You can always 'make' a color matte anyways, just dust a little translucent powder over some tissue onto the lip, et viola.
The closest I came in matte was Laura Mercier's Mod, a lovely coral lipstick, but not not quite the bright/pop/wow/bam I was going for. Easy for on the go application, though.
Most of the shades seen this September at Prabal Garung, Creatures of the Wind, and Rag & Bone were custom blends. Which I have yet to try (or have the time for, frankly), though this is likely the best way to create a shade for your own skin tone.
When I rolled into Sephora asking for the brightest orange they had, the woman gave me a, what, huh? So, doubtful this trend has hit main street (or ever will). But who cares?