Having heard the hype about A.P.C. denim it was really only a matter of time before I drank the kool-aid. Classic clean lines? Check. Hip French brand? Check. Outrageous price? Check.
Little did I know the commitment I was entering upon crossing the threshold to the Soho outpost of A.P.C. The shop keep must have smelled my longing for French minimalist denim as soon as I entered the store. After a brief denim assessment I was on my way to the back (curtained off accordingly) to try on some jeans. The champagne room of denim.
My assistants were lovely, lithe, young hipsters. New to A.P.C.? Then you must go basic with the raw denim, "new cure" to all that ails me. Described simply on the site as: