Remember Erotokritos? The Fabulous French brand I discovered on my recent trip to Paris and posted about here?
I am excited to report that the debut of the fall 2011 collection is just around the corner (I know hard to think fall with all the steamy weather here) and I have a preview of everything to share! Even better news? Erotokritos currently ships to the US, with additional plans for expansion in boutiques stateside. Still not enough? If you go online they are running their summer sale and current season goodies are all up to 50% off. Seriously good timing to snatch up these wares without having to worry too much about the exchange rate (ahem, something I always take into consideration for the sake of husband when shopping internationally)!
The Erotokritos 2011/2012 Fall/Winter collection "was designed for a precise situation, to which today's woman is bound to be confronted. From skipping class at the Sorbonne for the student to yummy mummy for the wannabe MILF, 15 different looks" are presented (below). One of my favourites is titled Sofia Coppola est hyper jalous, or Sofia Coppola, jealous much? I love the playful irreverence of the campaign, paired with the seriously chic fashion. They have you covered for a Bobo* afternoon or those pesky times when you are stopped by a Japanese trendspotter.....again. Such is life, right?
*French word of the day: Bobo is short for bourgeois and bohemian, two social classes and titles that people never dreamed would go together, yet totally do.
One word to describe the brand Erotokritos-
What is the process behind each new collection?
The process is a different story every season, sometimes it starts from a film, sometimes from an exhibition or a trip to a new country!
What do you hope the future holds for the line? Any plans for further expansion into the US or online based shopping?
We have a brand new eshop which is starting to do very well and its open to the whole world including the US www.erotokritos.com, we are also expanding to the US in multi brand shops, our new agent in New York is doing a good job diffusing the brand in interesting boutiques all over the country!
Who is the ideal Erotokritos customer?
The ideal customer is the creative woman who is sure about her personality and by creative we don't mean only artistic but in many aspects and in any profession. Lets put it this way- the thinking woman but not necessarily intellectual.
What is the stand out piece from the latest collection?
How has the launch of First Floor been received? Any other new plans in the works for the boutiques?
Erotokritos currently has two shops in Paris, is available in many boutiques, and an outlet in Cyprus. Count on me going there when we head to Greece next year.First floor has been amazing experience for the brand. We take food inspired by Cypriot cuisine and fuse it with French and Japanese influences. We specifically ask young Parisian chefs from different backgrounds to create dishes using Cypriot products, to give to the menu the cosmopolitan element of EROTOKRITOS fashion translated into food! Then the shopping part was just great because we used fabrics which remained in our atelier from previous collections and mixed them up to make special limited edition pieces for the "first floor"shopper. The experience was so great that we will continue until September.